Google Ads advertising
Google Ads is a channel where you reach people at the exact moment they are actively searching for your products or services.
Context Media helps you advertise on Google with a focus on profitability and control over cost per deal. We offer a complete service where structure, bid strategy and optimization work together to create stable results over time.
How we work with Google Ads
Successful Google Ads work requires continuous adjustment of keywords, bids, ads and landing pages. To make it easy for you to work together, we can manage the entire account on an ongoing basis and ensure that campaigns evolve in line with data and demand.
1.
Current situation analysis
2.
Strategy
3.
Delivery/Optimization/
Reporting
You may already have an account or want to start from scratch.
We analyze account structures, keywords, historical data and competition to identify improvement opportunities and unnecessary costs.
We will hold a meeting where we will review our insights and gather your input on target groups, offerings and business goals. Based on the analysis, we will develop a tailored structure with the right campaign types, bidding strategy and prioritized searches.
We set up and optimize campaigns on an ongoing basis based on actual performance, where we continuously work with negative keywords, bid adjustments and ad tests to improve results. The development is followed up regularly with clear KPIs linked to business benefit. Here you can also follow the campaigns in real time via a link that you receive from us.
What do our customers say?
“Working with Context Media is so easy that it feels like they are our own in-house agency.”
-Erika Edmark, Market Communicator, SCA
Google Ads or SEO?
Both Google Ads and SEO are about appearing in search results, but they fulfill different roles.
Google Ads is a good choice when it is important to generate revenue quickly where you have full control over the budget. Here we can steer towards set conversion goals and utilize Google's algorithms in a good way.
SEO builds long-term visibility, but can take longer to build. This requires continuous content and technical work. This is great when you want to build and strengthen your brand with long-term and stable traffic.
For the absolute best effect, we recommend a combination of both, but it depends a bit on where you are today.