Work process
It is important to us that you have a clear understanding of how planning and implementation work. Below we describe the 5 central parts of our process.
1.
Insights & tactics
Our work is always initiated by insight work. Although insight work is constantly present and in need of updates, short-term and long-term goals are established based on the client's needs and foundation.
Mapping of target group(s), perceived and actual behaviors. Media consumption, challenges and opportunities, insight assets, data assets and their refinement.
Timing, share of voice, etc. The parameters can be many.
3.
Execution
Based on insight/tactics and design, campaigns are built/negotiated to achieve our goals with each individual activity.
Here is the final team.
5.
Optimization
We aim for as few optimization changes as possible. The goal is monitoring rather than optimization. For example, in data-driven processes, the work should not be constantly reset.
However, an example of an optimization measure could be a changed budget allocation from channel and or brand to performance activity, given changed demand for the product/service.
2.
Design
Based on the insight work, we have created a basis for discussion with creative partners. Mobile first? Traditional or digital target group? Platform adaptation, message adaptation. What does the target group think, think, feel? We want to work closely with the creative unit.
There are massive differences in the impact of different advertising messages given the characteristics of the medium and how, when and in what forum the medium is consumed.
4.
Monitoring
Ensure deliveries and monitor accumulated target achievement.
It is important that the customer and the team have a holistic view of ongoing activities as well as competitor and brand monitoring.
Insights & tactics
Insights from continuous monitoring and follow-up are implemented into tactical measures for future executions and marketing efforts.
1.
What do our customers say?
Context is a strong, flexible partner that, with great commitment, combines a deep and broad holistic view of the media landscape with local cutting-edge expertise.
-Erik Larsson, Marketing Manager, Coop Nord
Why choose us?
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Context Media offers senior expertise and dedicated customer teams
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We place great value on understanding the customer's business, needs and market.
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Nominated for agency of the year multiple times and winner of the 100-watt award together with Löfbergs 2023.
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Context Media is completely channel-independent and a member of the Swedish Media Agencies since 2015.
Why advertise programmatically?
Programmatic advertising is used to buy and optimize digital advertising in an automated, real-time manner. It's all about efficiency, precision, and scalability. Here are the main reasons:
1. Precision in target group management
2. Real-time optimization (RTB)
3. Cost-effectiveness
4. Scalability across channels
5. Transparency and measurability
6. Impact throughout the customer journey
In a modern media strategy, programmatic is often the hub for reach and data-driven optimization, especially when you want to combine brand building with performance.