Advertising in Social Media
Social media advertising is an effective way to reach new audiences, create demand and influence purchasing behaviors where people spend their time every day.
Here we are happy to work closely with the creative agency to produce material that we see works on social channels. You may already have an agency or want us to handle the production, regardless, we want to find a solution that suits you.
In social channels, creative content is often short, fast-paced and mobile-friendly. Here, you want to optimize to capture attention early, preferably in the first 1-3 seconds. Of course, we want to make sure that the target audience gets the message in a landscape where people move very quickly.
Context Media helps you with social media advertising that leads to measurable results, no matter what your purpose. We offer a complete service that includes strategy, production, optimization and follow-up to ensure long-term profitability.
Work process
It is important to us that you have a clear understanding of how planning and implementation work. Below we describe the 5 central parts of our process.
1.
Insights & tactics
Our work is always initiated by insight work. Although insight work is constantly present and in need of updates, short-term and long-term goals are established based on the client's needs and foundation.
Mapping of target group(s), perceived and actual behaviors. Media consumption, challenges and opportunities, insight assets, data assets and their refinement.
Timing, share of voice, etc. The parameters can be many.
3.
Execution
Based on insight/tactics and design, campaigns are built/negotiated to achieve our goals with each individual activity.
Here is the final team.
5.
Optimization
We aim for as few optimization changes as possible. The goal is monitoring rather than optimization. For example, in data-driven processes, the work should not be constantly reset.
However, an example of an optimization measure could be a changed budget allocation from channel and or brand to performance activity, given changed demand for the product/service.
2.
Design
Based on the insight work, we have created a basis for discussion with creative partners. Mobile first? Traditional or digital target group? Platform adaptation, message adaptation. What does the target group think, think, feel? We want to work closely with the creative unit.
There are massive differences in the impact of different advertising messages given the characteristics of the medium and how, when and in what forum the medium is consumed.
4.
Monitoring
Ensure deliveries and monitor accumulated target achievement.
It is important that the customer and the team have a holistic view of ongoing activities as well as competitor and brand monitoring.
Insights & tactics
Insights from continuous monitoring and follow-up are implemented into tactical measures for future executions and marketing efforts.
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What do our customers say?
"During our many years of collaboration, we have truly come to appreciate both the expertise and commitment to finding the solution that has been the best for us on each occasion."
-Johan Ekerot, Vice President/Marketing & Sales Director - Guldfågeln
Which channels do we work with?
We work with most social channels, where we have specialists in different areas. When we talk about social channels, we mostly talk about advertising on Meta, Tiktok, Snapchat, Linkedin, Pinterest, Reddit and Youtube. Since we have Specialists in different areas, we tailor a team based on the insights and the strategy we have chosen to follow. Please get in touch and we will tell you more!
Why choose us?
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Context Media offers senior expertise and dedicated customer teams
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We place great value on understanding the customer's business, needs and market.
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Nominated for agency of the year multiple times and winner of the 100-watt award together with Löfbergs 2023.
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Context Media is completely channel-independent and a member of the Swedish Media Agencies since 2015.
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The team from Context Media are experts in the entire sales channel and work throughout the customer journey with senior expertise spanning analytics, broadcast, social media, programmatic advertising to SEM/SEO.
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In addition to media buying, we offer PR, events, creative agencies, video and music production, decor and much more.